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Oliver Buchannon
Guy Alvarez

Guy Alvarez is a former practicing attorney turned digital marketing and technology strategist.

The New Competitive Advantage: Firm Specific AI Skills

Jan 6, 2026

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8 min read

The New Competitive Advantage: Firm Specific AI Skills

Guy Alvarez
Guy Alvarez
Stop Guessing What Your Clients Want

Dec 22, 2025

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5 min read

Stop Guessing What Your Clients Want

Guy Alvarez
Guy Alvarez
10 AI Predictions for Law Firms in 2026

Dec 17, 2025

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6 min read

10 AI Predictions for Law Firms in 2026

Guy Alvarez
Guy Alvarez
The Operating System That Will Define the Next Decade of Law Firm Growth

Dec 12, 2025

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9 min read

The Operating System That Will Define the Next Decade of Law Firm Growth

Guy Alvarez
Guy Alvarez
Do law firms need a CRM or can AI do better?

Nov 18, 2025

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10 min read

Do law firms need a CRM or can AI do better?

Guy Alvarez
Guy Alvarez
How to Verify AI Outputs: A Simple, Auditable Process for Marketers

Nov 5, 2025

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9 min read

How to Verify AI Outputs: A Simple, Auditable Process for Marketers

Guy Alvarez
Guy Alvarez
When AI Backfires: How "Workslop" Is Slowing Marketers Down — And What CMOs Should Watch

Oct 1, 2025

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11 min read

When AI Backfires: How "Workslop" Is Slowing Marketers Down — And What CMOs Should Watch

Guy Alvarez
Guy Alvarez
Measuring AI Value in Legal Marketing and Business Development

Sep 17, 2025

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12 min read

Measuring AI Value in Legal Marketing and Business Development

Guy Alvarez
Guy Alvarez
The Marketing Professional's Guide to Conquering AI Anxiety (And Turning Fear into Opportunity)

Sep 11, 2025

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10 min read

The Marketing Professional's Guide to Conquering AI Anxiety (And Turning Fear into Opportunity)

Guy Alvarez
Guy Alvarez
From Debt to Dreams: Reimagining Law School in the AI Era

Aug 27, 2025

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12 min read

From Debt to Dreams: Reimagining Law School in the AI Era

Guy Alvarez
Guy Alvarez
A Day in the Life of a Deal Lawyer in 2035

Aug 19, 2025

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9 min read

A Day in the Life of a Deal Lawyer in 2035

Guy Alvarez
Guy Alvarez
The Virtual Socrates in Your Pocket: Why Law Firms Should Embrace AI Learning Tools for Associate Development

Aug 12, 2025

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14 min read

The Virtual Socrates in Your Pocket: Why Law Firms Should Embrace AI Learning Tools for Associate Development

Guy Alvarez
Guy Alvarez
The Productivity Paradox: Why Working Harder with AI Makes You Less Effective

Jul 29, 2025

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12 min read

The Productivity Paradox: Why Working Harder with AI Makes You Less Effective

Guy Alvarez
Guy Alvarez
The AI Adoption Dilemma: When Top Performers Push Back Against Innovation

Jul 22, 2025

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9 min read

The AI Adoption Dilemma: When Top Performers Push Back Against Innovation

Guy Alvarez
Guy Alvarez
The Emperor's New AI Strategy: Why Legal Marketing "Innovation" is Just Repackaged SEO

Jul 15, 2025

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11 min read

The Emperor's New AI Strategy: Why Legal Marketing "Innovation" is Just Repackaged SEO

Guy Alvarez
Guy Alvarez
Why Culture Is Your Firm's Only Lasting Competitive Advantage

Jul 1, 2025

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8 min read

Why Culture Is Your Firm's Only Lasting Competitive Advantage

Guy Alvarez
Guy Alvarez
The Architect's Guide: A Practical Blueprint for Re-Engineering Law Firm Culture

Jun 24, 2025

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12 min read

The Architect's Guide: A Practical Blueprint for Re-Engineering Law Firm Culture

Guy Alvarez
Guy Alvarez
The Digital Disruption: How Technology is Forcing a Cultural Reckoning in Law

Jun 17, 2025

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7 min read

The Digital Disruption: How Technology is Forcing a Cultural Reckoning in Law

Guy Alvarez
Guy Alvarez
The Inertia of Prestige: Why Traditional Law Firm Culture is at a Breaking Point

Jun 10, 2025

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11 min read

The Inertia of Prestige: Why Traditional Law Firm Culture is at a Breaking Point

Guy Alvarez
Guy Alvarez
Breaking Through the Privacy and Ethics Wall: How Law Firms Can Navigate AI Adoption's Biggest Barriers

Jun 4, 2025

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25 min read

Breaking Through the Privacy and Ethics Wall: How Law Firms Can Navigate AI Adoption's Biggest Barriers

Guy Alvarez
Guy Alvarez
The New Associate Dilemma: Why Banning AI May Backfire on Law Firm Leadership

May 27, 2025

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18 min read

The New Associate Dilemma: Why Banning AI May Backfire on Law Firm Leadership

Guy Alvarez
Guy Alvarez
From Strategy to Execution: Why Your Law Firm's AI Council Needs Marketing Leadership

May 20, 2025

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12 min read

From Strategy to Execution: Why Your Law Firm's AI Council Needs Marketing Leadership

Guy Alvarez
Guy Alvarez
Chief AI Officer for Your Law Firm: Necessity or Luxury?

May 13, 2025

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10 min read

Chief AI Officer for Your Law Firm: Necessity or Luxury?

Guy Alvarez
Guy Alvarez
The Rise of AI-Native Law Firms: How Small Teams Will Outcompete Legal Giants

May 6, 2025

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18 min read

The Rise of AI-Native Law Firms: How Small Teams Will Outcompete Legal Giants

Guy Alvarez
Guy Alvarez
Who Will Attend LMA 2030? The Strategic Evolution Legal Marketers Must Embrace to Remain Relevant

Apr 28, 2025

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11 min read

Who Will Attend LMA 2030? The Strategic Evolution Legal Marketers Must Embrace to Remain Relevant

Guy Alvarez
Guy Alvarez
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Pattern Recognition

Pattern Recognition

Decoding AI's transformation of legal practice, client relationships, and business development through practical case studies and actionable insights.


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